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Strategic Corporate Social Responsibility Plan
Key Stakeholders
Three stakeholders key to forming the strategic CSR program plan are the company's philanthropy committee, nonprofit partners, and company employees. Each plays an important role in the creation and implementation of the program.
Philanthropy Committee
Nonprofit Partners
Employees
A company's philanthropy committee consists of employees from various departments (communications, legal, accounting, marketing, finance) who come together once a month or quarter to make decisions on the company's CSR initiatives.
The philanthropy committee serves an important role for the researcher as the group will be making recommendations to the executive leadership team based on her benchmarking results and overall CSR recommendations.
The purpose of creating a strategic CSR plan is to maximize community impact. Nonprofit agencies benefit from strategic partnerships with companies as well as grants and sponsorships.
The researcher's background in nonprofit informed the company's philanthropy structure, including the application, selection criteria, and final report.
CSR is being used today as a way to recruit, retain, and engage employees. Many employees, especially Millennials, want to work for an employer that cares about the community, has good values, and offers them engagement opportunities to make a difference.
Employees are crucial to carrying out the mission and vision of the company. Employees are often the face of the company's CSR initiatives in the community.
Corporate employees were key players in the design of the CSR program plan, especially in thinking through a matching gifts program and volunteerism.
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